Trustpilot was founded in 2007 with a vision to create a universal symbol of trust. We’re an independent, digital platform that brings businesses and consumers together to foster trust and inspire collaboration. Every review on Trustpilot is screened by our bespoke automated fraud detection software that identifies and removes fakes. It looks at multiple data points, such as IP addresses, user identifiers, device characteristics, location data and timestamps, to determine if it exhibits patterns of suspicious behavior. Consumers who’ve had an experience with a business can create a Trustpilot account and write an unsolicited review. Critics argue that companies will sometimes try to “game” the platform to achieve higher TrustScores.

These chatbots can replace live virtual agents, boost customer service, convert leads, and much more using the power of artificial intelligence. Whether you’re searching for a new job or a way to streamline your productivity, artificial intelligence (AI) can be of great value. In fact, in terms of career advancement, using AI is an excellent move. It can aid in job searches, make resumes more captivating, enhance interview… We aim to continuously improve, and every review helps us provide better experiences for everyone. Get in touch to find out more about what we do to build trust and promote transparency in online reviews.

  1. Companies can claim their Trustpilot pages in order to interact directly with their customers.
  2. There’s no cost for consumers to leave reviews or for businesses to receive basic features.
  3. Subscribing companies, for example, can send more automated review invitations and receive artificial intelligence (AI)-generated insights related to the feedback that customers are leaving.
  4. Likewise, you may be able to tell if the reviewer is paid to write targeted feedback by checking out their other reviews.
  5. In 2019, for instance, Trustpilot unveiled a new “transparent flagging” feature that allows consumers to find out how many reviews a given company has flagged.
  6. Because of these factors, I would trust ordering from this company.

Like the Better Business Bureau or Yelp, it’s a resource that people can use to leave reviews and read reviews from other consumers. This is where consumers can read and write reviews, and find other relevant information about the business, such as the overall TrustScore and star rating. Trustpilot is a Denmark-based company launched by entrepreneur Peter Holten Mühlmann in 2007. It has become one of the largest online review services in the world, with more than 120 million reviews of more than 529,000 businesses as of Dec. 31, 2020. Keep in mind that, just like anything you read online, not all of the reviews are genuine. There’s no perfect system, and there will always be ways for companies to filter review invitations or hire others to write fake reviews for their benefit.

Are Trustpilot Reviews Reliable?

With a free account, you can access basic services such as claiming your company profile page, inviting customers to leave reviews and responding to reviews. The company runs on a freemium model, in which companies have to pay a subscription fee to unlock certain features. Subscribing companies, for example, can send more automated review invitations and receive artificial intelligence (AI)-generated insights related to the feedback that customers are leaving. Anyone with a buying or service experience with a company can leave a review. To do so, you have to first create a Trustpilot profile, which is free.

We also established that its reviews are trustworthy, although there are red flags to watch for. Lastly, we discussed how this platform could help boost your own business. However, we suggest reserving this course of action for truly egregious posts. Besides, brands that are active on the platform are likely monitoring the reviews already, flagging any that break Trustpilot’s rules. Of course, solicited reviews aren’t necessarily fake or less trustworthy than organic ones. However, an unsolicited review likely means a customer feels quite strongly about the brand in question.

Final Thoughts: Should I Trust Trustpilot?

While the post-holiday season and COVID could have had some impact, this big number made me wonder if some of those reviews are fake. Whether you just want to read reviews or leave one of your own, visit to get started. Whether you’re looking at a product, seller or service provider, reading reviews first is a great way to ensure you’re getting the most for your money. We consider reviews to be user-generated content owned by their author, and they are the only one who can edit or permanently delete their reviews. We welcome all reviews from consumers who’ve had a genuine experience.

As we mentioned at the beginning of this article, consumers often use third-party review sites to research a product before buying it. In fact, 91 percent of customers say that reading a positive review will make them more likely to purchase an item. You can also see in the screenshot above that Target hasn’t claimed its profile and doesn’t respond to customer feedback. Although this an established business that many people trust, its reviews don’t reflect that (through no fault of Trustpilot’s).

Despite those common complaints, Wish had average ratings on Trustpilot at the time of writing. Wish has claimed its Trustpilot profile and pays to access extra Trustpilot features. While the company has responded to only 2% of its negative reviews, the business transparency block says that Wish typically responds to negative reviews within a week.

Trustpilot Review: Is Trustpilot Legit?

A low score on Trustpilot doesn’t necessarily mean a company isn’t legit, but it may give you a better idea of what to expect before ordering. Basically, consumers can use Trustpilot to look up businesses and read or leave reviews and ratings. Companies can claim their Trustpilot pages in order to interact directly with their customers.

Leah Lapic reviewed Pom Pom London

Reading these isn’t necessarily going to help you gather quality information. But when it comes to online retailers, Trustpilot is a great place to see if a company is engaged with its customers and to read about genuine experiences from other consumers. I double-checked these ratings against the BBB just to compare, and Fabletics has a significantly lower customer review average there. In fact, it averaged just 1.15 out of 5 stars despite having an A+ BBB rating and paying for accreditation. Still, in the last year, the company has closed 165 complaints, which tells me that Fabletics is involved with its customers on both review sites. This is good to know despite some low ratings and negative reviews.

In 2021, the company released its first-ever transparency report, which revealed that the company removed 2.2 million fake or harmful reviews—or 5.7% of the total reviews made on its platform. Most of those were identified and removed through its fraud detection software. The following year, the company increased their impact and removed 2.7 million fake or harmful reviews, or 5.8% of all reviews. While anyone can leave reviews on Trustpilot, there are guidelines for who’s eligible to rate and review a company. You have to check a box when leaving a review that confirms you’re writing about your own genuine experience, and you have to enter your email address to verify your review.

Just as most blogs receive spam comments, every review platform will also attract fake submissions. If you’re trying to use Trustpilot to determine whether a particular product or service is worth investing in, there are a few red flags to watch out for. ayondo share price history Being open to all also means giving both businesses and consumers the opportunity to flag a review if it contravenes our guidelines. Our Content Integrity Team checks each flagged review, and if they find that it breaks the rules, they take action.

This provides reviewers with an opportunity to correct any false positives. However, if we have overwhelming evidence that the review is fake, we won’t reinstate it. Trustpilot was created in 2007 as an independent, open platform that sits between businesses and consumers, and empowers both by enabling collaboration. Businesses can ask their customers to leave a review using our invitation methods, for free. Businesses should ensure there is no bias in the way they invite their customers to review them, and they’re not allowed to offer any sort of payment or incentive for reviews. One potential issue here for me is that Wish received 10,500 excellent reviews in January 2020, which was significantly more than any other month that year.

Accounts without profile pictures or names have naturally less legitimacy than complete profiles. Customers who wrote in at the business’ request will have an Invited label next to their name. This means the brand sent them a link to Trustpilot’s review submission form after they completed their purchase. Daniel has 10+ years of experience reporting on investments and personal finance for outlets like AARP Bulletin and Exceptional magazine, in addition to being a column writer for Fatherly. From the website’s homepage, you can search for a company or category to explore.

So the reviews can still be helpful, especially if you keep an eye out for red flags that might indicate fakes. So in this case, I couldn’t rely on Trustpilot to verify that Everlane is a legitimate website, but I could rely on the reviews to see what kind of problems other people have had. Since Everlane isn’t active on Trustpilot, I think it’s fair to assume that it’s highly unlikely the company is flagging negative reviews or hiring people to write reviews on its behalf. This tells me that DressLily may filter who it invites to review the company. I also found that, out of 376 reviews in the last year, DressLily had flagged 241 for removal.

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